Category Archives: Internet Informations

Zulu Creative Launches Redesigned Website For MAX’s Wine Dive

Zulu Creative Launches Redesigned Website For MAX’s Wine Dive

Zulu Creative is proud to announce the launch of a new website for MAX’s Wine Dive, the award-winning, rockin’ restaurant concept from Houston-based Lasco Enterprises that combines gourmet comfort food with retail wine sales and features unlikely pairings such as fried chicken and champagne. The new website is mobile-friendly for diners on-the-go and contains unique content for five MAX’s locations in Austin, Dallas, Fort Worth, Houston and San Antonio, plus corporate-specific content. The MAX’s website is the second of three that Zulu Creative is designing for Lasco. A new website for Boiler House, Lasco’s Texas grill and wine garden concept located at the historic Pearl Brewery in San Antonio, was completed in fall 2012. A complete redesign of The Tasting Room site is forthcoming.

(Photo: http://photos.prnewswire.com/prnh/20130723/MN51688)

Taking its design cue from current branding, the new MAX’s site features a black and white color palette with red accents and bold typographical elements. Zulu Creative recommended key website enhancements to better convey MAX’s funky, eclectic brand vibe online. The website reflects each location’s unique ambience and personality through witty slogans on each page, graphical jukebox-inspired elements that evoke the restaurant’s dive-bar feel, and location-specific featured images.

Site visitors can easily make online reservations and access key information such as each location’s address, hours, contact information and menus. In addition, visitors can view each location’s calendar of events, read chef and wine manager bios, see private event/catering options, purchase gift cards online, sign up for MAX’s newsletter and easily connect with MAX’s through their social media channels. Press+Awards pages tout each location’s accolades, while a corporate Employment page lists all job openings by location and serves as a useful recruiting tool.

Designed and built on a content management system (CMS) platform with multisite functionality, the website is scalable, making it easy to manage multiple websites through a single interface and add new sites as Lasco opens new MAX’s locations.

“We are extremely excited about the new website for MAX’s Wine Dive created by the talented team at Zulu Creative,” said Jonathan Horowitz, Chief Brand Officer of Lasco Enterprises. “Throughout the entire creative process, the Zulu team exercised intense attention to detail and introduced a new site that is easy for our guests to navigate, as well as met our goal to produce a product which mimics the energy, look and feel of the MAX’s Wine Dive concept.”

“Designing sites for three award-winning Lasco brands is an exciting opportunity and huge honor,” says Tina Zulu, Founder and Creative Chieftess of Zulu Creative. “Our experience creating websites for other successful restaurants and bars made the Boiler House, MAX’s Wine Dive and The Tasting Room projects a perfect fit for us, and our teams work extremely well together. We couldn’t be more thrilled and congratulate Lasco on their continued success and growth. Cheers!”

About Zulu Creative
Fun! And smart! Zulu Creative is a boutique agency in Midtown Houston, Texas, specializing in marketing and brand development for lifestyle businesses that serve consumer niche markets. The Zulu crew is a dynamic team of intelligent professionals who are energetic, innovative, passionate and reliable. Clients who choose Zulu Creative get a big bang for their buck, benefit from a diverse team of experience and talent, and enjoy a smashing, cutting-edge image in the Houston community, nationally and globally. Whether a brand needs a kick-start, upgrade or extreme makeover, Zulu Creative is known for creating memorable experiences and making an impact. It’s all about positioning brands at the top of the target audience’s mind. Zulu Creative accomplishes it through innovative, integrated marketing. For more information, visit www.zulucreative.com

About Lasco Enterprises
Established by Jerry and Laura Lasco in Houston in 2003, Lasco Enterprises, LLC is the parent company for MAX’s Wine Dive (Houston, Austin, San Antonio, Dallas and Ft. Worth), The Tasting Room Wine Cafés, Lasco Events & Catering, Boiler House Texas Grill & Wine Garden (San Antonio), and The Black Door online wine community, and now has more than 500 employees in five cities. In 2010, Inc. 5000 named Lasco Enterprises one of the fastest growing private companies in the U.S. In 2011 and 2012, Lasco was named as one of the “Best Companies to Work for in Texas” by the Best Companies Group. The Houston Business Journal named Lasco Enterprises to its Fast 100 list of fastest-growing private companies in Houston in 2009, 2010, 2011 and in 2012. In 2009 and in 2012, the publication awarded Lasco the Houston Business Journal’s “Enterprise Champion” award for the company’s commitment to its employees, the communities in which it operates, and for its contributions to its industry. For more information, visitwww.lascoenterprises.com

This is the realization Stud Google, Moto X

This is the realization Stud Google, Moto X

Google not only successfully make the Android operating system, but apparently Google is also competing in the smartphone market plunge in collaboration with Motorola. This time I will make sure to introduce smartphone champion, Moto X on 1 August.
Various leak is scattered, including what kind of form. A leaked disseminated @ evleaks, the usual Twitter account posted the leaked gadget show looks Moto X.
Reporting from VentureBeat, Moto X design looks interesting, where the device has a 4.5 inch screen, while the kitchen spur MSM8960T of embedded processor Qualcomm Snapdragon dual core with 1.7 GHz technology. The RAM capacity of 2 GB.
As for the power of the battery, Moto X is said to rely on the battery capacity of 1500 mAh, which is powered by a battery cover with Kevlar material which is safe on the back. While Android 4.2.2 Jelly bean in trust Google and Motorola as its OS.
Plus always on listening features allow users to do voice commands without having to touch the Moto X. To run this feature, the user must activate the pass setting. Like Siri – that should say Hi Siri password first, the first command to be spoken is Ok Google Now, however, without having to press any buttons.

Intel Aims to “Re-Architect” Datacenters to Meet Demand for New Services

Intel Aims to “Re-Architect” Datacenters to Meet Demand for New Services
  • Reveals new details of the forthcoming 22nm Intel® Atom™ processors C2000 product family, enabling the company to target a larger portion of the datacenter market.
  • Unveils future roadmap of 14nm datacenter products including a system-on-chip (SoC) that for the first time will incorporate Intel’s next-generation Broadwell architecture to address an even broader range of workloads.
  • Rackspace Hosting* announces that it will deploy a new generation of rack designs as part of its hybrid cloud solutions aligned with Intel’s Rack Scale Architecture vision.

As the massive growth of information technology services places increasing demand on the datacenter, Intel Corporation today outlined its strategy to re-architect the underlying infrastructure, allowing companies and end-users to benefit from an increasingly services-oriented, mobile world.

The company also announced additional details about its next-generation Intel® Atom™ processor C2000 product family (codenamed “Avoton” and “Rangeley”), as well as outlined its roadmap of next-generation 14nm products for 2014 and beyond. This robust pipeline of current and future products and technologies will allow Intel to expand into new segments of the datacenter that look to transition from proprietary designs to more open, standards-based compute models.

“Datacenters are entering a new era of rapid service delivery,” said Diane Bryant, senior vice president and general manager of the Datacenter and Connected Systems Group at Intel. “Across network, storage and servers we continue to see significant opportunities for growth. In many cases, it requires a new approach to deliver the scale and efficiency required, and today we are unveiling the near and long-term actions to enable this transformation.”

As more mobile devices connect to the Internet, cloud-based software and applications get smarter by learning from the billions of people and machines using it, thus resulting in a new era of context-rich experiences and services. It also results in a massive amount of network connections and a continuous stream of real-time, unstructured data. New challenges for networks, computing and storage are emerging as the growing volume of data is transported, collected, aggregated and analyzed in datacenters. As a result, datacenters must be more agile and service-driven than ever before, and easier to manage and operate.

The role of information technology has evolved from being a way to reduce costs and increase corporate productivity to becoming the means to deliver new services to businesses and consumers. For example, Disney* recently started providing visitors with wirelessly connected-wristbands to enhance customers’ in-park experience through real-time data analytics. Additionally, a smart traffic safety program from Bocom* in China seeks to identify traffic patterns in a city of ten million people and intelligently offers better routing options for vehicles on the road.

‘Re-Architecting’ Network, Storage and Servers

To help companies prepare for the next generation of datacenters, Intel revealed its plans to virtualize the network, enable smart storage solutions and invest in innovative rack optimized architectures.

Bryant highlighted Intel’s Rack Scale Architecture (RSA), an advanced design that promises to dramatically increase the utilization and flexibility of the datacenter to deliver new services. Rackspace Hosting*, an open cloud company, today announced the deployment of new server racks that is a step toward reaching Intel’s RSA vision, powered by Intel® Xeon® processors and Intel Ethernet controllers with storage accelerated by Intel Solid State Drives. The Rackspace design is the first commercial rack scale implementation.

The networking industry is on the verge of a transition similar to what the server segment experienced years ago. Equipping the network with open, general purpose processing capabilities provides a way to maximize network bandwidth, significantly reduce cost and provide the flexibility to offer new services. For example, with a virtualized software defined network, the time to provision a new service can be reduced to just minutes from two to three weeks with traditional networks. Intel introduced Open Network Platform reference designs to help OEMs build and deploy this new generation of networks.

Data growth is a challenge to all datacenters and transferring this large volume of data for processing within a traditional, rigid storage architecture is costly and time consuming. By implementing intelligent storage technologies and tools, Intel is helping to reduce the amount of data that needs to be stored, and is improving how data is used for new services.

Traditional servers are also evolving. To meet the diverse needs of datacenter operators who deploy everything from compute intensive database applications to consumer facing Web services that benefit from smaller, more energy-efficient processing, Intel outlined its plan to optimize workloads, including customized CPU and SoC configurations.

As part of its strategy, Intel revealed new details for the forthcoming Intel® Atom™ processors C2000 product family aimed for low-energy, high-density microservers and storage (codenamed “Avoton”), and network devices (codenamed “Rangeley”). This second generation of Intel’s 64-bit SoCs is expected to become available later this year and will be based on the company’s 22nm process technology and the innovative Silvermont microarchitecture. It will feature up to eight cores with integrated Ethernet and support for up to 64GB of memory.

The new products are expected to deliver up to four times1,3 the energy efficiency and up to seven times1,2 more performance than the first generation Intel Atom processor-based server SoCs introduced in December last year. Intel has been sampling the new Intel Atom processor server product family to customers since April and has already more than doubled the number of system designs compared to the previous generation.

Roadmap for Expansion

The move to services-oriented datacenters presents considerable opportunities for Intel to expand into new segments. To help bolster the underlying technologies that power much of the next generation of datacenters, Intel outlined its roadmap of next-generation products based on its forthcoming 14nm process technology scheduled for 2014 and beyond. These products are aimed at microservers, storage and network devices and will offer an even broader set of low-power, high-density solutions for their Web-scale applications and services.

The future products include the next generation of Intel Xeon processors E3 family (codenamed “Broadwell”) built for processor and graphic-centric workloads such as online gaming and media transcoding. It also includes the next generation of Intel Atom processor SoCs (codenamed “Denverton”) that will enable even higher density deployments for datacenter operators. Intel also disclosed an addition to its future roadmap – a new SoC designed from the ground up for the datacenter based on Intel’s next-generation Broadwell microarchitecture that follows today’s industry leading Haswell microarchitecture. This SoC will offer higher levels of performance in high density, extreme energy efficient systems that datacenter operators will expect in this increasingly services-oriented, mobile world.

Safari and Chrome Still Leads Mobile Web Browser

Safari and Chrome Still Leads Mobile Web Browser

Jakarta – Around 80 percent of the world population has a mobile phone. The number of mobile phones around the world estimated to be about 5 billion units, with 1.08 billion units of which include smart phones. Thus, it’s no wonder when browsing on the Internet today is mostly done through mobile phones.

Most of the smart phone owners, as quoted from the go-globe.com, prefer to use a standard mobile web browser, aka the phones default browser. They reason, the default web browser is definitely the best for their phones.

There is also the thought that they do not need to change the web browser because it did not want to be bothered by trivial matters, such as the need to download first and then run the application.

Another reason put forward is that they feel no need to update the web browse, as is done on a notebook or desktop computer. Therefore, updating the application is much more important than replacing the web browser on the mobile device.

For desktop and notebook computers, the web browser is the most widely used Google Chrome, Firefox, Internet Explorer, Opera, and Safari. Competition to be the most popular frequently occur between Microsoft’s Internet Explorer and Google Chrome.

In mobile devices, such as smart mobile phones and tablet computers, maps of different strength. Which became the market share leader for the mobile web browser is Apple’s Safari and Google’s Chrome browser fib.

However, in recent months, Safari increasingly dominant. According to the output data from Net Applications, Safari controlled 61.79 percent market share for web traffic in March. In fact, months before Apple’s browser only won 55.41 percent market share.

In general, mobile web browsers can be distinguished from ability, such as opening a different site, doing page zoom, and make a keyboard shortcut. However, there is also an optimal mobile web browsers on mobile devices use only.

In addition, there are several mobile devices also can not offer a lot of choice what mobile web browsers can be used. One of the devices is a flexible mobile devices with Windows Mobile operating system.

In Indonesia, people always want a high-speed mobile web browser.

“We provide the connectivity features with high compression, especially on a busy network. Compression is also advantageous because the users were able to save the battery, “said Communications Manager Opera Indonesia, Agnes Agastia, two weeks ago.

No less aggressive in offering the experience of using a mobile web browser is Google. According to Google’s Head of Communications Indonesia Vishnu K. Mahmud, Google will continue to focus on developing a modern browser Chrome that will provide the best experience for its users.

Mobile web browser is best for your device, of course depending on the need and type of device used. Therefore, not all mobile devices compatible with the existing web browser.

Google Nexus Ready to Use Android 4.3

Google Nexus Ready to Use Android 4.3

California – Google announced the Android 4.3 operating system in a Google event in San Francisco on July 24, 2013. Android 4.3 will be used on the Google Nexus 7 new and old.
Since the announcement of Android 4.3, the operating system on a tablet computer Google Nexus 7, 10 and Nexus smartphone Google Nexus 4 and Galaxy Nexus will be upgraded to Android 4.3, said Hugo Barra, vice president of product manjemen Android.
While the mobile operating system of the Samsung Galaxy S4 edition of Google Play and HTC will also be enhanced, Barra stated.
Barra did not say when the other Android devices can get Android 4.3. At the operating system is not much change. There is only a little extra on the software. For example, the profile Multi-User Restricted, Smart Bluetooth technology and the higher graphics capabilities thanks to Open GLES 3.0.
Officially, Android 4.3 Jelly Bean is still in version. In accordance with the changes only slightly. This means, the fans still have to wait for Google’s Android operating system Key Lime Pie.

4 SEO Tips for Launching a New Website and New Brand

4 SEO Tips for Launching a New Website and New Brand

Launching a new website is hard. Launching a new brand with that new website can be downright madness.

Just ask Moz. Or iAcquire. Apparently, 2013 is the year of the marketing agency rebrand, and I’m happy to announce we’re part of that list, too: Last week, 352 Media Group became 352.

Those 2½ months spent building our new website and our new brand were the hardest I’ve ever worked in my life. They were also the most rewarding, and despite my incessant cursing, I wouldn’t trade it for anything. Why? Because look at the old site:

Holy wow.

Whenever you launch a site, everyone just sees the design change, but rarely do you see the behind the scenes – and I’m not just talking about design iterations, although there were probably 13 of those – work that goes into a new website. We’re assuming you’ve already redid your keyword and market research.

That’s A Lot of Redirects

Thankfully, the domain didn’t change, but the URL structure did change to directory style. I used Ruth Burr’s template for domain migrations, but made some tweaks.

First, pull every single URL that’s on your root domain. I used both Screaming Frog and our database to make sure I wasn’t missing anything. Drop into Excel and start analyzing what’s going where on your new site.

We work in agile web development, which accounts for short sprints of work (in our case, two weeks at a time) when at the end we’d be able to launch full functionally pieces of our website. Think of it like building a house one room completely at a time.

Because this bad boy needed to be up before mid-July, the planned to launch with the Slim Fast version of our sitemap: A lot of pages weren’t going to exist yet, but they would soon. That meant a lot of pages of our existing site weren’t going to move yet, but they would.

So, in addition to the 301s and 404s, I added a section of what was going to be in Phase II to make our support departments’ lives a little easier. I think it worked.

Analytics

I admit it: I didn’t remember to install the analytics code on our new site until 24 hours before the site launched. *Facepalm*.

Seriously: Don’t forget it, but also, don’t settle for the basic version. There is so much more that you can see with a little customization, and you need to think about what makes most sense for you. For us, there were three big ones:

  • Enhanced in-page to see where people were clicking.
  • Page scrolling to see how far down people were going on our pages.
  • Event tracking to see how people interacted with our video.
  • Event tracking to see how often people clicked on our contact information.

Sitemaps

If your URLs are changing, so will your sitemaps. Don’t forget to generate a new XML sitemap and resubmit me that GWT to speed up indexation of your new site. We went the multiple XML sitemap approach, one of our main site and one for our blog.

Holy Crap: We Aren’t No. 1 For Our Name

That’s every SEO professional’s nightmare. We’re living that right now. We decided to change our name in January. In May, we took a match to our old site and started over from scratch. Around June, someone finally said “Hey, I wonder where we’ll be ranked with our new brand name.”

Page 3. PAGE 3?!

Logically, it makes sense. 352 is the area code of Gainesville, Florida, our headquarters and our namesake. Sure, we’ve been known simply as 352 (tree-five-two) for 15+ years both by clients and internally, search engines weren’t making that connection.

Why would they? All of our brand links are 352 Media Group, and all of our content was 352 Media Group. We also don’t have nearly the social community that Moz does to blog, link and tweet the name change that would clued Google in sooner.

While our new brand does come with a whole new keyword targeting – Pro tip: Start your new keyword research very early – I couldn’t care less about our exact-match anchor text until we’re showing up No. 1 for “352.” How do you do it? Pull your backlink using your favorite tool, go down and find all of the links with your brand name, and start contacting.

Trust me: Start this process very early if you’re changing name, as in way before you officially launch. Start by reaching out to people who you know can queue up their change to go live on your exact launch date, for example, your author bio for any places you’re a contributor. Don’t forget to make sure your internal team changes any links they have on personal websites.

I’m in the thick of this now, and you never really realize how many brand links you have until you’re staring at a 4-digit long Excel spreadsheet.

Keeping Momentum Post Launch

Last year, I went skydiving. There’s a moment about 30 seconds into your free fall where you convince yourself that the shoot should have opened by now, and this was going to be it. Then, the chord pulls, you shoot up vertically, and you feel the biggest rush of relief because you are, in fact, going to make it through.

At 3:52 p.m. – see what we did there? – on July 16, 2013, I got that same rush from the launch of our site.

And while the honeymoon of the new brand only lasted about 24 hours until my inbox was flooded with feedback, I needed that kick to keep up the momentum our team had with post-launch iterations.

There will be things you don’t think of. There will be bugs you missed. There will be internal feedback that makes more sense. There will definitelybe user feedback you didn’t even know existed. You need an organized way to keep track of all of this.

My agency used TFS and work through a backlog of items based off client priority and effort to complete the task. This helps us better see the cool things we want to do and where it lies based on priority.

It’s not the most intuitive, and we’re searching for some something a little more user friendly, but it works well enough for now.

If you’re going through a new site launch, I feel you, buddy. It’s long. It’s a pain in the ass. Sometimes, you just want to quit. It’s extremely difficult not to get discouraged, but the end result will be worth it.

Don’t get disappointed if you forget something. There’s a lot to do, and we missed a few “Well, duh” things post launch, but it’s OK. That’s the beauty of constant iterations.

Revealed, Microsoft SkyDrive Allow Skype and Tapped

Revealed, Microsoft SkyDrive Allow Skype and Tapped

A document reveals how Microsoft is working with U.S. intelligence agencies to read messages from users, including helping the U.S. National Security Agency (NSA) secret unlock code Microsoft, Australia Guardian reported on Friday (07/12/2013).

Confidential documents obtained by the Guardian of Edward Snowden, U.S. intelligence whistleblowers, said the level of cooperation between Silicon Valley and American intelligence agencies in the last three years.

The document, among others, suggests, Microsoft helped the NSA to read the conversation at the new portal Outlook.com by giving the company secret code. NSA has access to Outlook.com including Hotmail before the messages are written in the form of a code (encrypted).

Microsoft is working with the FBI this year that the NSA get easier access to the data warehouse via Prism SkyDrive which has 250 million users in the world.

Microsoft is also working with the FBI to the intelligence agencies “understand” the issues that potential Outlook.com that allows users to use the e-mail alias for them.

In July last year, nine months after Microsoft bought Skype, the NSA is proud to mention that the NSA has been able to increase the amount of video that they can access through Skype as much as three times through the Prism program. The materials obtained from Prism program routinely accessed by the FBI and CIA. One of the documents referred NSA has the name “team sport”.

Snowden documents also reveal the tension between Silicon Valley and the Obama administration. Leading technology companies lobbying the government to be allowed to express the depth of their cooperation with the NSA to address customer concerns in terms of privacy.

Corporate leaders are not trying to claim that they have collaborated and worked with intelligence agencies like NSA documents mentioned in the argument that the process is carried out according to the lawsuit.

In a statement, Microsoft said, “If we increase the capacity (upgrade)-prudok and updating our products, we are not exempt from having to comply with applicable laws, both now and into the future.”

Microsoft reiterated his argument that they provide the customer data “only in response to government requests, and we only serve the demand for specific address or identity”.

Last June, the Guardian reported that the NSA claims to have “direct access” program through the Prism system leading internet companies including Microsoft, Skype, Apple, Google, Facebook, and Yahoo.

Google Maps Back Wins Feature Offline Cache

Google Maps Back Wins Feature Offline Cache

As we know, Google Maps has been updated a few days ago. Unfortunately the update is gained criticism because of ‘loss’ offline cache feature maps that lead the user must constantly connected to Google to use the service.
The criticism has received a response from Google. Not long ago, Google said it would issue a new update featuring the option to store the offline cache on the Maps application has been rolled out for Android. This option will be installed at the bottom of the search box located on the map and can be switched easily. In addition, Google also decided to add the “Where’s Latitude?” that will take users to information about the future of the location sharing service.
This update began rolling on this day and can be checked via the Play Store.

Yahoo Sports Launches New Fantasy App With Mobile Drafting

Yahoo Sports Launches New Fantasy App With Mobile Drafting

Yahoo announced that it has launched its new 2013 Fantasy Sports app today, which brings a new design, and new features to the experience.

One of the big new improvements is that it now features mobile drafting, which many will find tremendously helpful. It’s a lot of pressure to be at a computer during draft time.

 

“Managers can now sign up, draft a team and win their league championship from their iOS and Android device thanks to new technology incorporated by Bignoggins Production, Loki Studios and the Yahoo! Sports mobile team,” a spokesperson for Yahoo tells WebProNews. “The app also now features mock drafting, to help fans prepare and get an edge on the competition.”

Yahoo announced its acquisition of Bignoggins just a few weeks ago. They haven’t wasted any time.

“And starting with football, for the first time ever, all of Yahoo! Sports Fantasy games will live under one mobile roof – the Yahoo! Sports Fantasy app – including basketball, hockey and baseball,” the spokesperson adds.

According to Yahoo, the new app is faster than previous experiences. It also has free notifications.

The app is available for iOS and Android.

Facebook speeds PHP by crafting a PHP virtual machine

Facebook speeds PHP by crafting a PHP virtual machine

Social networking giant Facebook has taken another step at making the PHP Web programming language run more quickly. The company has developed a PHP Virtual Machine that it says can execute the language as much as nine times as quickly as running PHP natively on large systems.

“Our goal is to make PHP run really, really quickly,” said Joel Pobar, a Facebook engineering manager. Facebook has been using the virtual machine, called the HipHop Virtual Machine (HHVM), across all of its servers since earlier this year.

Pobar discussed the virtual machine at the O’Reilly Open Source Conference (OSCON) being held this week in Portland, Oregon.

Shares its development tools

HHVM is not Facebook’s first foray into customizing PHP for faster use. PHP is aninterpreted language, meaning that the source code is executed by the processor directly. Generally speaking, programs written in interpreted languages such as PHP tend not to run as quickly as languages, such as C or C++, that have been compiled beforehand into machine language byte code. Facebook has remained loyal to PHP because it is widely understood by many of the Web programmers who work for the company.

To keep up with the insatiable user demand, however, Facebook originally devised a compiler, called HipHop, that would translate PHP code into C++, so it then it could be compiled ahead of time for faster performance.

While Facebook enjoyed considerable performance gains of this first version of HipHop for several years, it sought other ways to speed the delivery of the dynamically created Web pages to its billion or so users. “Our performance strategy for that was going to tap out,” Pobar admitted.

HHVM is the next step for Facebook. Under development for about three years, HHVM actually works on the same principle as the Java Virtual Machine (JVM). HHVM has a just-in-time (JIT) compiler that converts the human readable source code into machine-readable byte code when it is needed. (The previous HipHop, renamed HPHPc, has now been retired within Facebook.)

This JIT approach allows the virtual machine to “make smarter decisions at runtime,” Pobar said. For instance, if a call is made to the MySQL database to read a row of data, the HHVM can, on the fly, figure out what type of data it is, such as an integer or a string. It then can generate or call code on the fly that would be best suited for handling this particular type of data.

With the old HipHop, “the best it can do is analyze the entire Facebook codebase, reason about it and then specialize code based on its reasoning. But it can’t get all of the reasoning right. There are parts of the code base that you can not simply infer about or reason about,” Pobar said.

Virtual system speedier

Pobar estimated that HHVM is about twice as fast as HPHPc was, and about nine times as fast as running straight PHP.

Facebook has posted the code for HHVM on GitHub, with the hopes that others will use it to speed their PHP websites as well.

HHVM is optimized for handling very large, and heavily used, PHP codebases. Pobar reckoned that using HHVM for standard sized websites, such as one hosting a WordPress blog, would gain only about a fivefold performance improvement.

“If you take some PHP and run it in on HipHop, the CPU execution time [may] not be the limiting factor for performance. Chances are [the system is] spending too much time talking to the database or spending too time talking to [the] memcache” caching layer, Pobar said.